How do you present properties when compliant financing comes first?

Riba-free property, in six countries.

Muslimmobilier supports interest-free property purchases, with properties spread across six countries, including the United Arab Emirates. Its positioning is precise, in a market where compliant financing matters as much as the property itself: that criterion guides the whole new home page.

A criterion the mainstream market ignores.

Investors looking for a riba-free property investment run into a simple problem: general platforms do not deal with this criterion. They have to check for themselves, project by project, which makes the search long and uncertain, even before comparing properties with each other.

So the need was not only to present properties, but to establish, from the moment visitors arrive on the website, that compliance is the starting point and not an option. The client asked us to rethink their home page in order to:

• State the promise: the benchmark for riba-free property, from the very first screen.
• Show the reach: one entry point per country, the way investors think.
• Lead to a conversation: for an investment of this size, conversion happens through a meeting.

The complete mock-up of the new home page.

We designed the complete mock-up of the new home page, from the promise to the contact form. The site structure sets the reading order; the art direction defines the palette, typography and components that will be used for the launch.

The mock-up was delivered to the client, who is handling the launch on their side. It fixes the sections in their order, the copy, the palette and the components, so that the build starts from a complete reference and the live page stays true to what was designed.

• Site structure: from the promise to the contact form.
• Art direction: palette, typography and components.
• Mock-up: delivered to the client, who is handling the launch.

The criterion first, the properties second.

The promise is stated on the very first screen, without beating about the bush: the benchmark for riba-free property. That is what qualifies visitors as soon as they arrive, and filters out those for whom this criterion does not matter. It is the page's first filter.

The international coverage is displayed in the same place. An investor discovering the service understands its full reach before even looking at a property, then chooses between buying to live in or investing, before entering by country. The page follows the investor's path:

1. The promise: “The benchmark for riba-free property”, available in six countries, with the featured investment of the moment.
2. Two intentions: buying to live in, or investing.
3. The countries: a visual entry point for each country of sale.
4. The guarantees: ethics, trust and simplicity, then how interest-free payment works.

A calm palette for an important decision.

For a decision of this scale, trust matters more than effect. The grey-green palette stays calm and leaves room for the properties and the explanations, on a subject where investors first expect clarity about financing.

How interest-free payment works is explained in accordions: investment without bank interest, staged payments, no traditional loan. Visitors open the questions that concern them, then find the form and contact details at the bottom of the page to book a meeting.

• A soothing grey-green: for a subject where trust matters more than effect.
• One entry point per country: visuals that open the search by territory.
• Explanatory accordions: investment without bank interest, staged payments, no traditional loan.
• Direct contact: form and contact details at the bottom of the page, to book a meeting.

A mock-up that filters rather than casting a wide net.

The new home page speaks to a specific audience, with its own vocabulary and criteria. It does not try to appeal to everyone: it sets out the financing criterion on the very first screen and makes that precision its starting point.

The mock-up was delivered to the client, who is preparing the launch on their side. It covers the whole page, from the promise to the contact form, including the country entry points and the explanation of interest-free payment.