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Websites, in-house software, SEO, prices: what we see in the field, explained simply for SME owners.
Featured · Redesign9 minInventory, redirect plan, preserved content, monitoring after the switch: the method for a clean move, and why it counts twice as much in a market as competitive as Lyon.
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Website creation9 minA legitimate format for converting traffic you already have, a trap as soon as you need to be found for several services: the exact line, the prices…
Business advice12 minProof, money and ownership, the real project: nine questions with the right answer and the warning sign for each, to ask every provider…
SEO5 minPage 1 is a free specification: who holds the spots, which format wins, what they are all missing. Five questions, ten minutes, and a plan…
SEO5 minRanked by return on effort: pages that answer real searches, titles that do their job, speed, consistent local listings, the…
SEO5 minThe complete diagnostic tree: indexing, content, technical, competition. Four free tests you can run yourself tonight to find the cause…
Website creation7 minFour pages that are enough, what a small business can safely ignore, the right budget item by item, and the three traps set specifically for…
Website creation7 minFree builders, AI generators, WordPress: what "free" really includes, what it costs in time, image and visibility, and the three…
SEO7 minAn asset you build versus a tap you turn on: the real difference between SEO and Google Ads, the figures to lay out, and four situations with…
SEO6 minOne to three weeks to be indexed, a few weeks for first effects on less competitive searches, several months on the most competitive…
SEO7 minWhat is free yet sometimes billed to you, the real prices of SEO in 2026 item by item, and the three scam formulas that should…
SEO7 minGoogle profile, reviews, photos: free visibility exists and we show you how to make the most of it. Then the glass ceiling it…
E-commerce7 minReal e-commerce price ranges, what pushes the bill up, recurring costs and the item every quote forgets: the budget for…
Business advice7 minBuying, renting, buying in instalments: three models that give you neither the same rights nor the same site. The full calculation over three years, the questions that…
Business advice8 minDomain ownership, listed pages, copywriting, SEO, revisions, after-sales, payment: the reading grid for comparing quotes that don't…
Business advice10 minReal price ranges in the Saint-Étienne market, the variables that push the bill up, hidden costs and clearly published prices: the honest guide to…
Website creation9 minCopywriting is the item that holds up the most website projects. Here is a method for writing your pages yourself, without knowing how to write.
Website creation9 minA candidate looks at your website before applying and before the interview. Here is what they look for, and why they give up.
Website creation9 minTranslating a website isn't a box to tick. Here is when it is justified, what it really costs, and where to start.
Business advice9 minSocial media and a website don't do the same job. One keeps in touch with people who know you, the other captures people who are looking for you.
Business advice10 minMany business owners find out the day they want to leave that their website doesn't belong to them. Here are the five points to check, and how…
SEO10 minA local shop doesn't necessarily need to sell online. It needs people to walk through its door. Here is what triggers the visit, and what…
Website creation10 minComparing tools before answering five questions is like choosing a vehicle without knowing what you are carrying. Here is the right order.
Website creation9 minMost SME websites are online brochures. Here is how to turn yours into a tool that qualifies enquiries and saves time for…
Website creation9 minA tradesperson's website doesn't have to be beautiful, it has to make the phone ring. Here is what triggers the call, in the order the customer looks at it.
Business advice10 minA website that earns nothing makes no noise. Here is the diagnosis to carry out yourself, with no paid tool, to find out what it produces and what…
Website creation9 minThe minimum foundation, the rule of one page per search intent, what legitimately makes a site grow, and the point where it becomes counterproductive.
E-commerce4 minA blank checkout page for every visitor, except the owner logged in as admin. Three stacked causes, and the habit that would have prevented it all.
SEO4 minPrimary category, service area, reviews, photos and forgotten fields: the five settings that decide how many calls you get.
Website creation5 minReal timescales by type of project, what actually takes time, the three traps that double schedules and how to move fast without rushing the…
Website creation9 minReal prices by level of service, what changes the bill, hidden costs and the rent versus buy calculation for a construction…
AI & automation5 minChatbot, email sorting, internal assistant, automation, AI agents: the 7 uses of artificial intelligence that really work in SMEs
E-commerce9 minA rented platform or a WooCommerce shop you own? Catalogue, product pages, checkout, VAT, real costs
Redesign5 minA bloated theme, raw images, plugins, cache, hosting: the 6 real causes of a slow WordPress site and the lasting fixes to get…
Website creation9 minBudget, upkeep, SEO, logistics: the concrete criteria for choosing between a showcase website and an online shop
Redesign6 minA website you no longer dare send, slowness, zero inbound enquiries... The 7 signs that a redesign has become worthwhile
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