How do you build three donation funnels, and the content that feeds them?

Three ways to give, three funnels.

Bi-Niyati makes it possible to carry out, from a distance, donations that carry strong symbolic meaning. We built three funnels for them: the Eid al-Adha sacrifice, carried out in the donor's name in Tanzania; the food parcel challenge for families in Zanzibar; and the planting of fruit trees in Zanzibar, as an ongoing charity. With this kind of donation, the slightest ambiguity makes people give up.

Each funnel follows the same path, a page that explains, a payment page, a thank-you page, and the same promise: a personalised video sent to the donor as proof. The details below take the fruit trees as an example.

Beyond the website, the challenge was three donation funnels.

A remote donation requires trust. The donor pays for a tree they will not see planted, far from home, in Zanzibar. The journey had to build that trust step by step, not take it for granted.

The question the donor asks is not only a commercial one: how can I be sure it will be done, and done properly? The journey had to answer it before payment, and give a reason to act now rather than put off the gesture until later:

• Making the donation tangible: the tree, the intention and the planting location must be visible.
• Expected proof: the donor wants to know that their tree has actually been planted.
• A deadline: a monthly target, to give a reason to act now.

Three funnels, and everything that keeps them going.

We built the three funnels from end to end, then produced the visuals and video edits that feed them. The content is part of the system: without images of the plantations, the promise would stay abstract for the donor. The visuals are also used in the campaigns that lead to the funnels.

The journey was shortened as much as possible: understand, choose, give. Each step must remove a doubt rather than add an argument, because with a remote donation, a single unanswered question is enough to make people give up. The build uses WordPress, with HTML, CSS and PHP.

• Sales funnels: built from end to end.
• Visuals: produced for the pages and the campaigns.
• Video edits: to show the plantations.
• Development: WordPress, HTML, CSS and PHP.

Making the donation visible, from intention to planting.

The proof is announced before payment, not after. Donors know what they will receive once their donation is paid: the personalised video of the planting and its location on Google Maps. These are what turn an invisible gesture into a verifiable commitment, and make the donation tangible.

The monthly target gives the journey a deadline. Donors see how far the campaign has come, then choose their variety and their intention without leaving the page, and finally find the reviews and frequently asked questions to clear up any last doubts. The page follows the donor's path:

1. Setting a target: the monthly target and its progress bar.
2. Choosing a tree: three varieties: mango, lemon, orange.
3. Choosing an intention: in one's own name, in the name of a loved one, or as sadaqa jariya for someone who has passed away.
4. Seeing the proof: personalised video and location on Google Maps.
5. Feeling reassured: the four-step process, reviews and frequently asked questions.

Modules that build trust.

Each module answers a specific doubt. The progress bar shows that the campaign is moving forward, the guided choice stops people getting lost between varieties and intentions, and the video sent to the donor confirms that their tree has actually been planted.

The art direction supports this message. The orange gradients and illustrations recall the fruit, and give the journey a warm tone that matches the gesture: a donation made in one's own name, in the name of one's parents or of a loved one.

• Target gauge: the month's progress, visible from the top of the page.
• Guided choice: the variety, then the intention, without leaving the page.
• Proof through images: a video of the planting sent to the donor, with its Google Maps coordinates.
• Reviews: a donation based on trust is also judged on the experience of other donors.
• Warm art direction: orange gradients and illustrations that recall the fruit.

Answers that Google and AI assistants can read.

The frequently asked questions play a double role. They clear up the donor's doubts on the page, and they are described for search engines, which makes them readable by Google and by AI assistants looking for a precise answer to a question.

The site structure is declared in the same way, with its breadcrumb trail and a description of the organisation. A dedicated image accompanies shares, so that the page stays readable when it circulates on social networks or in a messaging app. What can be checked on the website today:

• Marked-up FAQ: the frequently asked questions are described for search engines (schema.org FAQPage).
• Breadcrumb and organisation: the site structure is declared (BreadcrumbList, Organization).
• Careful sharing: a dedicated image appears when the page is shared.

A journey that makes the donation visible.

Bi-Niyati now has three funnels and the content that feeds them: visuals, video edits and donation journeys. Each step aims to make the donation visible, from intention to planting, and to answer doubts before payment.

Its founder, who has been working with us for several months, speaks of work that is “innovative and right at the heart of the trends that make a difference, whether for a website or for visual content”. A remark that covers both sides of the project: the funnels and the content that feeds them.