Book a call
Business software, vertical ERPs, technical solutions: make your product understandable and appealing to non-technical buyers.
★★★★★ 4.8/5 on Google · more than 100 projects delivered
Your software solves specialist problems, but the buying decision involves executives, finance directors, business units: people who will never see your interface. Your website must convince the people who sign, not just the people who use it.
Four situations we often come across in your line of work, and what your website changes in each one.
Your site talks about modules, configuration and specifications. The executive comparing three solutions cannot make sense of it.
Our answer
A rewrite by benefit and by persona
What it changesEach decision-maker finds their argument, and your solution stands out from the technical sites.
Your references exist in sales slides, never online. The prospect cannot picture themselves using it.
Our answer
Case studies by industry
What it changesThe prospect recognises themselves in a peer, and asking for a demo comes more easily.
The generic contact form mixes the curious, students and real projects. Your sales team sorts instead of selling.
Our answer
A demo request journey with qualification
What it changesBetter-targeted demos and a sales pitch prepared before the first conversation.
Support, documentation, integrations: these signs of maturity are hidden or missing from the public website.
Our answer
Clear integration and support pages, linked to your existing documentation.
What it changesTechnical reassurance is provided before the client's IT team asks its questions.
A single point of contact, from the first mock-up to go-live.
Business software and an ERP are not sold to the same people. The site explains the product in the words of the person who buys it.
The website's goal
Make it clear in a few screens that the software was designed for this trade.
Who looks at it
Executives and business managers in the industry, federations, key users.
Key pages
Features by use, case studies from the trade, demo, pricing, migration.
What triggers contact
A screen that shows one of their everyday tasks already solved.
The website's goal
Reassure them about the roll-out and the transfer of existing data.
Who looks at it
SME owners, finance directors, IT managers, integrators.
Key pages
Modules, roll-out, data transfer, integrations, case studies, demo.
What triggers contact
A clear roll-out method and a customer of the same size.
The website's goal
Make a specialist product understandable for non-technical buyers.
Who looks at it
Engineers, project managers, procurement managers, technical departments.
Key pages
Features by use case, documentation, compatible formats, trial, support.
What triggers contact
A free trial or a demo on their own files.
The website's goal
Be identified in public tenders and in networks of elected officials.
Who looks at it
Local authority chief executives, town hall clerks, IT departments, local authority management centres.
Key pages
Features, compliance, hosting, local authority references, demo.
What triggers contact
A local authority of the same size already equipped and hosting guarantees.
What our clients remember: listening, deadlines met, and a result that reflects who they are.
Salah Z.
Founder · EFFI Engineering
“Professional and full of ideas, Yanis fully understood our needs and supported us through the complete redesign of our website. He brought a fresh perspective, relevant ideas and real suggestions for improvement, while always listening to what we expected. We are very satisfied with the result and highly recommend his work.”
Younes E.
Founder · Kebchi
“A very good experience over two years of working together. Competent and professional, I recommend him.”
Chabane A.
Founder · Térinéo
“Your listening, your professionalism and your attention to detail made it possible to create a website that truly reflects who we are. We are very proud to present our new online shop today.”
Ahmed O.
Founder · Four à Pain Européen
“Widesign built the website for our professional bakery equipment company. Really careful work, attentive, deadlines met, and a result that shows off our ranges of ovens well. Yanis understood our trade before getting started, and that changes everything. I recommend them.”
Kalel
Client review
“I needed a graphic designer who would understand my requests, and Yanis responded perfectly to what I asked for, and worked quickly too. The result was perfect.”
Mathieu C.
Google review
“Quality work. A competent person, always available to talk and to meet our requests. I recommend him.”
Najib C.
Google review
“I highly recommend him! Professional and very competent, attentive and responsive: his work left us completely satisfied.” “I worked with Yanis on an assignment and he did a great job, I recommend him!”
Soufiane E.
Director
“I worked with Yanis on an assignment and he did a great job, I recommend him!”
Jordan
Client review
“Yanis was a great help to me. Always patient, attentive and understanding. Very meticulous work, always very diligent. Never disappointed!”
Amin K.
Co-founder · Sunnafit
“We needed a graphic designer for our project, so we contacted Yanis. He was available straight away and attentive to what we wanted, then his creativity spoke for itself: the final result went beyond our expectations. A truly skilled graphic designer!”
Zakaria
Founder · Bi-Niyati
“I have been working with Yanis from Widesign for several months, and the bottom line is that I am always satisfied with his work! His work is innovative and right at the heart of the trends that make a difference, whether for a website or for visual content. I really recommend his work. Thanks again, Yanis!” “Very professional”
Salem A.
Founder · Transport Distinction
“Very professional”
Salah Z.
Founder · EFFI Engineering
“Professional and full of ideas, Yanis fully understood our needs and supported us through the complete redesign of our website. He brought a fresh perspective, relevant ideas and real suggestions for improvement, while always listening to what we expected. We are very satisfied with the result and highly recommend his work.”
Younes E.
Founder · Kebchi
“A very good experience over two years of working together. Competent and professional, I recommend him.”
Chabane A.
Founder · Térinéo
“Your listening, your professionalism and your attention to detail made it possible to create a website that truly reflects who we are. We are very proud to present our new online shop today.”
Ahmed O.
Founder · Four à Pain Européen
“Widesign built the website for our professional bakery equipment company. Really careful work, attentive, deadlines met, and a result that shows off our ranges of ovens well. Yanis understood our trade before getting started, and that changes everything. I recommend them.”
Kalel
Client review
“I needed a graphic designer who would understand my requests, and Yanis responded perfectly to what I asked for, and worked quickly too. The result was perfect.”
Mathieu C.
Google review
“Quality work. A competent person, always available to talk and to meet our requests. I recommend him.”
Najib C.
Google review
“I highly recommend him! Professional and very competent, attentive and responsive: his work left us completely satisfied.” “I worked with Yanis on an assignment and he did a great job, I recommend him!”
Soufiane E.
Director
“I worked with Yanis on an assignment and he did a great job, I recommend him!”
Jordan
Client review
“Yanis was a great help to me. Always patient, attentive and understanding. Very meticulous work, always very diligent. Never disappointed!”
Amin K.
Co-founder · Sunnafit
“We needed a graphic designer for our project, so we contacted Yanis. He was available straight away and attentive to what we wanted, then his creativity spoke for itself: the final result went beyond our expectations. A truly skilled graphic designer!”
Zakaria
Founder · Bi-Niyati
“I have been working with Yanis from Widesign for several months, and the bottom line is that I am always satisfied with his work! His work is innovative and right at the heart of the trends that make a difference, whether for a website or for visual content. I really recommend his work. Thanks again, Yanis!” “Very professional”
Salem A.
Founder · Transport Distinction
“Very professional”
4.8/5 · 100+ projects delivered
You know about specifications and acceptance testing. We work the same way on your website: each step is specified in writing and approved by you before it goes into production.
Step 01
We spend thirty minutes on your product: who buys it, who uses it, who signs it off on the IT side, and how many steps stand between a visitor and a demo. An honest opinion at the end, and no commitment.
Step 02
We write the journeys by persona, the integration pages, the case studies and the demo form with routing to sales. Scope and price are fixed before you sign.
Step 03
Each persona journey is designed screen by screen, with real screenshots of the product. Product and sales review the same mock-up together, then we make the corrections.
Step 04
We deliver the site in increments on a pre-production environment that your teams test like their own software. Each increment is approved before the next one starts.
Step 05
We test the routing of demo requests to the right salesperson, set up redirects and configure audience measurement. Your marketing team learns to publish a case study.
Step 06
With each version of your software, the site can follow: feature page, integration, segment. We take care of it and keep the site maintained between releases.
It is the other way round: the richer the product, the more the website has to make choices. The prospect is not looking for completeness, they are looking for the answer to their situation. Completeness is the documentation's job.
Our method: draw out the real benefits by persona from your teams, structure by problem, illustrate with case studies. The site becomes a salesperson who simplifies, backed by documentation that goes into detail.
Yanis Benkechida
contact@widesign.frThat is our method: the scoping session includes interviews with your product and sales teams to draw out the real benefits by persona. You approve every wording.
Yes. A custom back office can, for example, track licences and subscriptions by customer, manage ongoing roll-outs and centralise support requests. It is built alongside your product, without taking up your development team's time.
Your website is priced according to the personas to address, the feature pages and the integrations to present. Allow from €2,490, with a fixed price given during the scoping session.
Yes, when those tools allow it, which is the case for most of them. The back office can read from and write to your CRM, take over existing invoicing and import your tracking spreadsheets. The connections are listed and approved during the scoping session.
Yes: the marketing site lives on your main domain, the application on its subdomain. The two link up cleanly, with no technical dependency, and each evolves at its own pace.
Yes: the code and the licence data are yours, and your developers can take over the back office. We do not sell a subscription to third-party software. The cost is set during the scoping session, before you commit, and that amount is fixed.
4.8
Average rating on
Thirty minutes to scope your needs, website or application, and come away with a clear plan.
Book my call
Your website isn't bringing you clients? Let's fix that.
30 minutes to understand what is holding things back and come away with a clear plan.
Opening the calendar…
Your message has arrived
A confirmation email has just been sent to you. We will reply in writing within 24 working hours.
Book a 30-minute callWould you rather talk it through? Book a 30-minute call
Cookies and privacy
We only use what is strictly necessary for the site to work. With your consent, we also measure visits to improve our pages. You can change your mind at any time. Learn more
Your preferences
Choose what you accept. Nothing is switched on until you have decided.
Essential for the site to work: remembering your cookie choice, sending forms, booking calls. They cannot be switched off.
Counts page views to understand what interests visitors. The data is hosted on our own server and is not passed on to any third party.
Remembers the pages you have viewed so we can tailor our replies and prepare a useful first conversation if you contact us.
Choice kept for 6 months. Privacy policy
